Why do you need a Video LMS?

Why Franchisors Need a Video LMS

The ultimate success of your franchise depends on properly trained franchisees and their employees. A well-designed video Learning Management System (LMS) will ensure that everyone involved in your franchise will be educated to meet your highest standards. Our ultimate goal: better training outcomes for a lower cost.

Learn how to avoid Joint Employer legal issues in our video “The Franchise Education Gap” (produced for the Franchise Hub and Rick Grossmann, co-author of “The Franchise Bible,” Entrepreneur Magazine Press).

For growing franchises, it’s a constant challenge to train new franchisees to meet brand standards. Every time you add a franchisee, their employees must learn to perform certain proprietary tasks in order to meet the franchisor’s business goals for helping their customers. This is especially true if you’re a franchise that requires franchisees to follow the exact steps you’ve developed that make your service unique to your customers.

The main problem is: franchisees need to learn these complicated procedures but there is only a short time to train them, which leads to franchisees and their employees not following procedures, losing customers and reducing the value of the brand. Today, their best option is repeated in-person training, but of course, this is expensive and time-consuming and has mixed results. With the threat of competition, joint employer legal action and a tight job market, the problem will only get worse over time.

Video eLearning to the rescue! Video is the best medium for learning, and today’s young employees are comfortable learning with video. They particularly want online courses they can take at their convenience. A well-planned video course greatly improves lesson retention and reduces the need for repetitive in-person training. It allows employees to learn at their own pace without the pressure of a classroom, and they can re-watch lessons at any time. Employees are awarded with certifications that ensure their competence, and your franchisees have a record of their employees’ training and test scores for evaluation, promotion and Human Resources needs.

A well-designed video LMS also helps with franchise sales; new franchise owners have an instant training system available to them from Day One. Franchisees will be better prepared for the nuances and responsibilities of franchise ownership, and their employees can be immediately trained to your brand standards with much less effort and cost on the part of your franchisees.

We’ve created several custom Video Learning Management Systems for many process-oriented businesses and franchises. Our clients consistently report the same outcome: their employees are better trained to brand standards, and the overall cost is lower than traditional in-person or classroom training.